Image Magic Installs Twin Kornit Avalanche Poly Pro Systems

Tokyo-based Image Magic installed two Kornit Avalanche Poly Pro systems, Kornit Digital announced.

The brand serves a mix of corporate clients, including some of Japan’s leading apparel brands, and general consumers via a predominantly internet-based sales model.

“We have long printed cotton materials on-demand, but delivering polyester t-shirts and sports apparel in a consistent and timely manner remained a challenge,” said Makoto Yamakawa, Image Magic CEO. “Kornit’s Poly Pro system offers the best possible quality, at a speed to match our recent increase in orders, which we expect will continue as more major sports events, most notably the Olympics, come to Japan.”

Using the eco-friendly NeoPigment Olympia ink set, Kornit Avalanche Poly Pro was developed to extend digital design complexity, color gamut, and durability to polyesters, which have grown in popularity as a result of sportswear and “athleisure” trends.

“Kornit is breaking down boundaries between what the consumer demands and what print shops can deliver at the speed of e-commerce, and our Poly Pro system embodies that effort completely,” said Andy Yarrow, president of Kornit Digital Asia Pacific.